Hiring a PR firm is a great way to get the marketing ball rolling to build a successful brand. However many companies think they can just hire a PR company and wait for the success to come. There are expectations to have when hiring a PR firm, here are 4 things to remember:
- Make your expectations realistic
Many PR companies will tell you to expect a return of investment between two and five times the amount you pay them. This may be true, but it will happen over a long period of time, and may not even begin to show for up to six months.
- Be prepared to share your goals for the business
For a PR company to do their job effectively they need to know all of the details about the business and its goals. The details of the business are needed to run a successful PR campaign that shows the business in the right light.
- Have time to spend with the firm
The involvement of a representative from the business alongside the PR firm is vital to run a successful campaign. Someone from the company must spend time and participate with the PR firm on a regular basis to provide an input as they know the business much better than anyone else.
- Be ready to embrace social media
These days the internet and in particular social media have become very important in PR. Your firm should be looking to build your brand awareness using social media which should be an important marketing aspect for the company already.